Matt Johnson / Project 7
Charity & Events in Austin, TX. An immersive campaign and fundraising website for Project 7, veteran Matt Johnson's attempt at 7 full triathlons in 7 consecutive days in Austin, Texas, raising funds for three veteran nonprofits.
Project Overview
Project 7 is Matt Johnson's most ambitious challenge yet: seven full-distance triathlons, 984.2 miles, over seven straight days to support veteran organizations ValorFit, Hunter Seven Foundation, and Regiment. The site needed to convey the scale and emotional weight of the mission, break down the challenge clearly, and drive donations. We built a bold, mission-driven campaign site with strong storytelling, the full challenge math, and prominent donation calls to action.
Highlights
- Immersive storytelling around the 7-day, 984.2-mile challenge
- Clear breakdown of swim, bike, and run distances and totals
- Donation pathways supporting three veteran nonprofits
- Patriotic, mission-driven design honoring veterans
Services Delivered
- Web Design & Development