Davie Tree Service
Home Services in Southwest Florida (Fort Myers, Cape Coral, Naples, Bonita Springs). A conversion-focused, AEO/GEO-optimized ground-up rebuild for a Southwest Florida residential tree service trusted by homeowners since 1984. Built to turn storm-season and 'near me' demand into booked jobs.
Project Overview
Davie Tree Service had a site that looked the part but underperformed where it counted. The old build opened with no visible headline or call-to-action, repeated a single generic button throughout, and offered no way to request a quote without leaving the page. Underneath, it carried problems quietly suppressing visibility: conflicting phone numbers, no H1, wrong structured data (leftover blog-post schema instead of LocalBusiness markup), and placeholder city pages that gave search engines nothing to index. We rebuilt from the ground up - engineering a site that is fast, trustworthy, conversion-focused, and fully readable by search engines, maps, and AI answer engines. Owner Ian Forret now has a digital presence that matches 40 years of earned reputation.
Highlights
- Conversion-first homepage with dual CTAs (click-to-call and Get a Free Quote) and persistent trust bar
- On-page quote form capturing service type, urgency, and project details for instant conversions
- Dedicated service pages for all five services plus six genuine city landing pages replacing placeholder content
- Full AEO/GEO foundation - LocalBusiness, Service, and FAQPage structured data; single consistent NAP; extraction-ready FAQ
- Licensed, insured, BBB A+ accredited, and EPA certified credentials surfaced as trust assets throughout
Services Delivered
- Web Design & Development
- Technical SEO
- Local SEO
- AEO/GEO Optimization
- Conversion Optimization